Press Release from PDN

Exhibitor Magazine's National Trade Show Survey Finds PDN PhotoPlus Expo Among the Highest Rated for Exhibition ROI
July 21, 2009
New York, NY – July 21, 2009 – Exhibitor Magazine, a recognized leader in trade show and event management education, announced the results of its annual trade show trends and found that once again PDN PhotoPlus International Conference + Expo was among the highest ranked for exhibitor ROI, attendee purchasing power, and most likely to make timely purchases following the trade show. The survey was conducted by Exhibit Surveys Inc., a market research firm, who polled attendees from more than 60 U.S.-based trade shows before publishing its findings.

The survey found that an astounding 89% of those attending PhotoPlus Expo in 2008 planned to make a purchase within 12 months of the trade show. The average for all trade shows surveyed was 52%, by comparison.

In addition, the survey determined that 94% of all PhotoPlus Expo attendees had "net buying influence" or the ability to recommend or make final purchasing decisions. The survey average among all trade shows was 81%. Together, these responses place PhotoPlus Expo in the overall top percentile of trade shows with attendees most likely to act upon their purchase impulses.

"We are very excited with the results from this national survey and that PPE consistently ranks very high year after year. It also reinforces our belief that companies that exhibit at PhotoPlus Expo will experience a significant and quick return on investment," commented Jeff McQuilkin, Group Show Director for The Nielsen Company which owns the PDN PhotoPlus Expo show. "In these economic times it's especially important for exhibitors to know that PPE is attracting an audience that has the ability to make purchasing decisions and proactively pursues them in a timely manner. We certainly expect to attract the same influential audience to this year's show in October," McQuilkin concluded.

To review the complete survey, please visit http://www.exhibitoronline.com/exhibitormagazine/apr09/trade-show-trends-exhibit-survey-results-costs-net-total.asp.

About PDN PhotoPlus International Conference + Expo
Designed for professionals in the photographic and imaging industries, PDN PhotoPlus showcases the latest advances in photography, both traditional and digital. Held annually at the Jacob Javits Convention Center, attendees have the opportunity to explore an inspiring array of photography and imaging products and services - everything from image capture and color management to retouching and storage - all from the industry's leading manufacturers. The show also offers over 100 photography and imaging seminars and hands-on workshops taught by world-renowned experts with a focus on cutting-edge innovations in digital imaging products and techniques.

About Photo District News
Photo District News (PDN), the award-winning monthly magazine for the professional photographer, has been covering the professional photographic industry for over two decades. Every month, PDN delivers unbiased news and analysis, interviews, and portfolios of the latest photographic work. PDN delivers the information photographers need to survive in a competitive business - from marketing and business advice to legal issues, photographic techniques, new technologies, and more.

PDNonline covers breaking news stories and delivers in-depth features on the photo industry, including interviews and profiles, reports on new products both analog and digital, and information on useful sources for professional photographers. PDNOnline's photo essays and galleries explore the work of photography's masters and today's emerging talent. The PDN family of web sites-including Photoserve, Photosource and PDN Edu-is an unparalleled source of information and inspiration for professional photographers, photo buyers, visual creatives, photo students and their instructors.



Media Contacts:
Lou Desiderio
Synergy Communications, Inc.
917-627-0912
lou@pr-synergy.com

Scott Heath
Synergy Communications, Inc.
951-735-3686
scottheath@pr-synergy.com