Using Press Passes

One of the questions I get from time to time is how do WIT Press Passes work. Here is an example from 2008 of what is involved in being validated for a special event when you have a Press Pass:

Media Accreditation/Press Credentials
2008 Rolex Kentucky Three-Day Event
Presented by Farnam
The Competition
The 2008 Rolex Kentucky Three-Day Event, presented by Farnam, scheduled for April 24-27, 2008 at the Kentucky Horse
Park in Lexington, KY, will run a CCI**** without Steeplechase (short format) and the 11th championship for the U.S.
Equestrian Team Foundation Pinnacle Cup, signifying the zenith in Eventing competition in the United States. The 2008
Event also will serve the primary U.S. Equestrian Federation Selection Trial for the 2008 Olympic Games.
Last year’s Rolex Kentucky, a competition testing some of the world’s most athletic horses in dressage, cross-country and
show jumping, attracted a record 96,478 people and if ticket sales are any indication, 2008 also will have record attendance.
The competition features this country’s best horses and riders and international stars vying for their share of $250,000 in
prize money and a chance at the $350,000 Rolex Grand Slam of Eventing crown. The winning owner will be awarded
$80,000 and the winning rider will receive a classic Rolex timepiece.
The $350,000 Rolex Grand Slam of Eventing, increased by $100,000 in 2008, is awarded to any rider who wins the Rolex
Kentucky, Mitsubishi Motors Badminton and Land Rover Burghley Four Star Events in succession. In 2003, Pippa Funnell
of Great Britain, became the first, and to date only, rider to win the Rolex Grand Slam of Eventing when she completed the
sweep of the three CCI**** events to win $250,000 and a Pink Gold 18-Carat Datejust Rolex Timepiece. The prize was the
largest in Eventing history. William Fox Pitt of Great Britain won the Burghley CCI**** in England in September 2007
which began the Rolex Grand Slam series anew.
The only Four Star Event in the Western Hemisphere, the Rolex Kentucky Three-Day Event, presented by Farnam, is the
premier competition for the top horses and riders in Eventing. Past winners include United States Olympic Medalists David
and Karen O’Connor, Kim Severson, New Zealand’s Blyth Tait and Nick Larkin, Pippa Funnell of Great Britain and
Andrew Hoy and Clayton Fredericks of Australia.
Eligibility for Press Credentials
In order to be eligible to receive Press Credentials, you MUST:
1. Be associated with or on assignment for a specific publication, news service, newspaper, website or radio or television station;
2. Submit a letter of assignment, on the assigning company’s letterhead, with the request for press credentials; and
3. Submit a copy of a published article or photograph resulting from your attendance at the 2007 Rolex Kentucky Three-Day Event.
To ensure that those receiving press credentials are bona fide members of the press, and to maintain eligibility for the following
year, you MUST provide this proof of publication.
Editors assigning more than one photographer are asked to designate ONE primary photographer.
NOTE: Photographers wishing to shoot from within the show jumping arena on Sunday
will be expected to adhere to a strictly enforced dress code.
Please note that Alltech, title sponsor of the 2010 Alltech FEI World Equestrian Games, is inviting media to its 24th
International Animal Health and Nutrition Symposium in Lexington, April 20-23. Details are available at
www.alltech.com/symposium or by contacting Billy Frey at bfrey@Alltech.com.
Use Accompanying Form to Request Press Credentials
Press credentials should be requested using the accompanying form. Press admission and parking passes will be mailed to those
approved for credentials. Please mail the completed form to Classic Communications at the address on the form.
Rolex Kentucky Three-Day Event
Presented by Farnam
April 24-27, 2008
REQUEST FOR PRESS CREDENTIALS
NAME: __________________________________________________________
PUBLICATION/ORGANIZATION: __________________________________________________________
ADDRESS TO WHICH
CREDENTIALS SHOULD BE SENT: _______________________________________________________
CITY/STATE/ZIP CODE: __________________________________________________________
COUNTRY: __________________________________________________________
TELEPHONE (daytime): __________________________________________________________
FAX: __________________________________________________________
E-MAIL: __________________________________________________________
MUST BE SIGNED BY EDITOR: __________________________________________________________
(Assignment Editor Signature)
*ATTENTION EDITORS: If you are assigning more than one photographer, please designate the name of your primary photographer. You may designate
only ONE primary photographer. A Request for Press Credentials form must be completed for each person requesting same.
PLEASE CHECK ONE PLEASE CHECK ONE PLEASE CHECK IF YOU ARE
𐂅 Journalist 𐂅 Newspaper 𐂅 Radio 𐂅 IAEJ Member
𐂅 Photographer 𐂅 Magazine 𐂅 News Agency 𐂅 Editor please check if this
𐂅 Editor 𐂅 Television 𐂅 Website is your primary photographer
[ ] I would like accreditation for the Rolex Kentucky Three-Day Event and will be arriving on ____ ______.
[ ] I am on assignment for ____________________ __________________ and a letter of assignment on the
assigning company’s letterhead is enclosed with this request along with a copy of an article or published
photograph resulting from my attendance at the 2007 Rolex Kentucky Three-Day Event (if in attendance).
[ ] This is my first time covering the Rolex Kentucky Three-Day Event.
[ ] I will attend the Press Tour of the Cross-Country Course on Thursday, April 24.
Results will be available online at www.rk3de.org.
PLEASE RETURN THIS FORM WITH LETTER OF ASSIGNMENT AND A COPY OF AN ARTICLE OR PUBLISHED PHOTOGRAPH RESULTING FROM
YOUR ATTENDANCE AT THE 2007 ROLEX KENTUCKY THREE-DAY EVENT (IF IN ATTENDANCE) TO:
Classic Communications, 38 Mechanic Street, Suite 101, Foxboro, MA 02035-2042
(508) 698-6810 - phone info@classic-communications.com
PLEASE DO NOT FAX